Non-profits use storytelling to build communities of purpose.
While this idea is relatively new in the world of entrepreneurship, in non-profits it’s always been the name of the game. Nonprofit organizations exist to do public good; in order to do their work, they must raise awareness and influence behavior. They must get people to donate time, treasure or talent. Effective storytelling is how they engage the public in their work.
Read on to learn more about why storytelling matters to non-profits, and how some of today’s leading non-profits use storytelling to build communities of purpose.