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Marketing And Philanthropy: Feed A Billion And Partners Share Formulas For Success

Jan 9, 2017

Corporate responsibility—social entrepreneurship—however you term it, giving back is about more than doing good. Executed well, philanthropy is good for marketing and good for business as well. When cause marketing goes badly, however, it becomes a distraction from the company’s brand.  Or worse, the motives may seem phony and the effort becomes a reputational risk.…

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